1. Introducing MUSIC BINGO – the online interactive game that everyone can play to win! Family friendly and easy to access, this game is the perfect activity to keep colleagues interacting in a fun and positive way while working from home.
2. The Fusion Team’s sense of fun and professionalism prevailed over gale force winds and rain to ensure we enjoyed the day to the full. Having previously worked with Fusion Events we were yet again impressed - easy to work with, flexible and above all customer-focused.

Playtech gives players access to the world’s biggest bingo community and largest selection of Omni-channel bingo games. Our UK bingo network is the largest of its kind, comprised of more than 100 different brands or ‘skins’, and managing more than 100,000 daily players and 20,000 daily concurrent players. Virtue Fusion Virtue Fusion are an online gaming software developer, powering around 25 different bingo sites. Their ownership status is a little complex, being a sub division of Gaming Technology Solutions Ltd, which was taken over by Playtech Ltd in 2010.

As you can probably guess by the name, this site is dedicated to playing online bingo at sites that operate on the Virtue Fusion network. The site is independently run by online bingo players, and is not endorsed by the network or their parent company, Playtech.

Our main aim on this website is to provide you with a quick and handy guide to finding the best Virtue Fusion bingo sites. Below you’ll find a list of our top sites along with a short summary of their welcome bonus and why we’ve chosen them. If bonuses are your thing, then check out our easy to use list below that we have created to help you compare what’s on offer.

Best Playtech Bingo Sites For UK Players

Gala Bingo – Spend £5 Get £25 Free Bingo

Gala Bingo are one of the UK’s best known bingo brands with over 140 bingo halls throughout the country. They also have an excellent online bingo site that features a number of exclusive games not seen elsewhere on the Virtue Fusion network.

Betfred Bingo – Spend £10 For a £10 Bonus + 100 Free Spins

Sign up and play £10 at Betfred Bingo and you’ll receive a £10 bonus to play bingo plus 100 free spins on top.

Betfair Bingo – Bet £10 get £50 & 30 Free Spins

Betfair may be known more for their sportsbook and casino, but they also have a Virtue Fusion bingo room on site as well. New customers can claim a total of £50 in bonuses when you sign up, deposit and play £10 (bonus given as £40 bingo and £10 games). Plus 30 free spins as well!

Paddy Power Bingo – Dep £10 Get £40 + 40 Free Spins

Sign up and deposit £10 or more for £40 in bonuses and 40 free spins. The bonus is given as £30 for bingo (1x wagering) and £10 for slots (20x wagering).

BGO Bingo – Win up to 500 Free Spins

Deposit £10 and you'll get to spin the Mega Wheel. The outcome of the wheel will determine how many free spins you receive as a welcome bonus, with the maximum number clocking in at a whipping 500!

Mecca Bingo – Spend £10, Play with £60

The welcome bonus at Mecca is a triple whammy - spend £10 and you'll get a £30 online bonus, £10 to spend in a club and £20 slots bonus. You must claim within 60 days.

The bonuses and promotions we’ve listed in the offers above are those that can be claimed by UK bingo players. If you’re visiting us from another country you might still be able to claim them, but this will differ from site to site. You might also find that some of the websites only accept players from the UK. The easiest way to find out is to check the website of the bingo room you’re interested in.

Full List of Virtue Fusion Sites

The recommendations above represent the best sites on the network, but we realise that some of you want the full list. So here it is in A to Z.

• Aztec Bingo
• Beaky Bingo
• Bet365 Bingo
• Betfair Bingo
• Betfred Bingo
• Boyle Bingo
• Bucky Bingo
• Deal or No Deal Bingo
• Fabulous Bingo
• Mecca Bingo
• Mirror Bingo
• Paddy Power Bingo
• Sky Bingo
• Sun Bingo
• Take a Break Bingo
• William Hill Bingo

How Do Bingo Bonuses Work?

If you’re a bit of a newbie when it comes to online bingo, you might be wondering how the bonuses we’ve listed above actually work. The principle is very simple – you deposit some of your own money, and the bingo site will top up your account with some of its money too.

Most bingo bonuses have requirements based on deposit or initial spend. So for example, you might receive a £50 bonus when you first deposit £50. Or alternatively, you might receive a £30 bonus when have purchased your first £10 in bingo tickets.

In both cases the bonus will go into a ‘bonus account’ which can be used to buy bingo tickets, but can’t be withdrawn. Any winnings you receive from the bingo tickets bought with the bonus cash will then go into your cash account. Sometimes you are able to withdraw these winnings right away, and other times you may have to buy a certain number of tickets before you can cash out.

These conditions are called ‘wagering requirements’ or ‘playthrough requirements’ and are mainly found on the more generous bonuses. As a general rule of thumb, the higher the value of the bonus in relation to your deposit, the bigger the requirements are. For most Virtue Fusion bingo sites, these are in the 2x to 4x range.

Some bingo sites let you use your bonus to play the side games too, but this varies from site to site and not all do. The specific requirements for any bonus will be listed in the terms and conditions – if you have any questions about a specific bonus, just ask customer support who will be more than happy to help.

Do Any Virtue Fusion Bingo Sites Offer No Deposit Bonuses?

They say the best things in life are free – and this often includes bingo. What’s better than playing with a chance to win for real but without risking any of your own cash?

Unfortunately whilst Virtue Fusion bingo rooms are known for having some of the most generous sign up bonuses in the online bingo world, with many sites giving 400% or even 500% matches on players first deposits, it’s very rare to see a Virtue Fusion site currently offer this kind of promotion.

However, there are plenty of free bingo games on the Virtue Fusion network that you can play for nothing – many of them require you to have made a real money deposit at some point in the past x days but they do not cost you anything to play (the actual conditions vary by game and site).

Some games are network wide – meaning that all VF bingo sites will offer them – whilst others are put on by the sites themselves. So why do the bingo sites in the list offer these kinds of bonus? The answer to this is pretty simple – it attracts new players, and the sites are willing to take a loss to get more people through their virtual doors. And the better the offer, the more likely players are to tell their friends about it – producing some free advertising for the site.

Bingo Games

90 Ball Bingo

As the name suggests, these games are played with 90 balls and you can typically win three times. The first is by successfully ‘marking off’ 1 line, then you’ll need to find 2 lines and finally you’ll want to mark off all of your numbers and get House. It is quite common for 90-ball games to have features within them, as well as decently sized progressive jackpots. Obviously not all games are played the same way, but that’s a solid starting point.

80 Ball Bingo

There are normally no blank spaces on 80-ball bingo tickets, so the ways to win are far less prescriptive than with its 90-ball cousin. You can get horizontal, diagonal or vertical lines, for example, as well as vertical columns for lines. Using 80 balls instead of 90, these games match 90-ball variants of bingo by also offering the likes of progressive jackpots and features within the games.

75 Ball Bingo

Using 75 balls and tickets that are made up of 5 rows with 5 columns in each row, 75-ball bingo is more similar in style to 80-ball bingo than the 90-ball variant. Again, you’ll be able to get lines diagonally, horizontally and vertically to begin with. After that the game will move on to gradually filling the ticket in terms of lines or patterns. Jackpots and features can both be found in 75-ball bingo.

50 Ball Bingo

Ten columns with 2 rows in each are the order of the day for 50-ball bingo tickets. With 50 balls entered into the pot and drawn out over the course of the game, 50-ball bingo tends to be a much faster game than the ones that use more balls. You’ll normally start with a line then progress to House, with little in-between. The jackpots on 50-ball bingo games are normally smaller, whilst features are more likely to be small amounts awarded to players with 1 or 2 balls to go when House is hit than a chance to win big bucks.

40 Ball Bingo

The smallest amount of balls used in a game on Gala Bingo is 40. Tickets have eight spaces on them that all contain a number and you’ll win by getting either a line or a certain pattern on the ticket. After that you’re going for House or Bingo and, much like with 50-ball bingo, features are likely to be things such as 1ToGo or 2ToGo and jackpots will be significantly smaller.

Frequently Asked Questions

In this next section we’ll attempt to answer some of the most commonly asked questions about the network, as well as online bingo in general.

Q. How Does Online Bingo Work?

A. Playing bingo online is very similar to playing at a local bingo hall. You buy tickets, mark off numbers as they’re called and then win a prize for matching your numbers. Just like land based bingo, online bingo is played against real people – these other players are all connected to the same bingo network as you, but might not be playing on the same exact site (more on how networks work below).

The key difference between local bingo and online bingo, is that you do not need to mark off the numbers yourself – so there’s no risk of accidentally missing out on a prize that you should have won. Of course, if you’re particularly good at marking off the numbers, any edge you gained from other players missing numbers does not exist online.

The other difference is the sheer volume and variety of games on offer. Instead of only being able to play whatever game is currently running, you have a choice of different stakes and even game types – such as 90 ball bingo, 80 ball bingo and 75 ball bingo.

Q. What is a Bingo Network?

A. Because online bingo is a multi-player game, you need a decent number of players to be able to sustain your games – as not all of your players will be on the site and playing at the same time. If every bingo site were to run independently, the result would be hundreds of sites who only had a handful of players, which wouldn’t be much fun, and would result in some pretty wimpy jackpots.

Instead, almost all bingo sites choose to join a bingo network – such as Virtue Fusion. There are a few other major networks: Dragonfish, Microgaming and Cozy, but Virtue Fusion is definitely the market leader. All sites on the same network will use the same bingo software (provided by the network) and will connect to the same bingo server. Whilst they all use the same software, each site will look a little different once the designers have given them the once over to create a unique brand for the site.

Below you’ll find a screenshot of a typical VF bingo game in action – this particular game was a 90 ball penny bingo game played through Ladbrokes:

Q. Does it Matter Which Site I Join on the Network?

A. Absolutely! Whilst most games are the same between the sites, where they differ is in the service they provide you as a play. This includes the bonuses and promotions they give you, the banking methods they offer, and the customer support that is available. Furthermore, some bingo sites will offer private bingo rooms that are only available to their players. Usually these private rooms are in conjunction with a promotion – such as free bingo or BOGOF bingo (buy-one-get-one-free).

On vfbingosites.co.uk, we have scoured through the sites that are available. Chucked away the rubbish ones and complied a list of the top dogs. We then go one step further and hand pick the best-of-the-best, to make sure you have the safest, most enjoyable bingo experience possible.

Q. Can I Join Multiple Sites?

A. Again, yes. Each site runs independently, so there is no reason why you can’t have accounts with all of them if you choose. Sometimes you may find that one company has more than one bingo site (known as ‘sister sites’) – this happens when they want to have different brands aimed at different types of players. In this scenario, you may only be allowed to claim bonuses from one of the sister sites – although if this is the case, we will clearly state it in the guide. It will also be listed prominently in the terms and conditions of the bonus offer.

Q. If my Housemate/Sister/Dog has an Account can I Join as well?

A. In this section, we’re talking specifically about people who live together. Many bingo sites only let one player per household claim their bonuses – this is to stop you making up a bunch of names and claiming the bonus offers repeatedly. If somebody else in your household has an account with a bingo site, it’s wise to ask them first if you can also have one too. Alternatively you could register with one of the other Virtue Fusion bingo sites, and you’ll still be playing on the same network.

Q. Can I Pick my Own Numbers?

A. Unfortunately, no – that’s not how bingo works. When you go to buy tickets you are assigned sets randomly from a pool of available combinations. Similarly in a local bingo hall, you would buy pre-printed tickets containing set number combinations.

If you’re not buying the maximum number of tickets then you can choose which of your tickets you want to purchase from the available set, but you’re limited to the tickets that are shown. So if the game has a maximum of 36 tickets, you will have a choice of 36 different combinations to choose from – although you don’t have to. If you select the number of tickets you want to purchase it will select them on your behalf.

Q. How Do Bingo Jackpots Work?

One of the most exciting aspects of online bingo is the ability to win large sums of money from small stakes. In fact, it’s completely possible right now to win up to £1 million from ticket costs of just 10p. Obviously this is not something that’s going to happen every day, but when it does it can be life changing.

So how do jackpots work? In the majority of games if there’s a jackpot it’s linked to the number of balls used to win the full house. For example, if a jackpot had a trigger of 15 balls then you would need to call house in 15 numbers or less to win. The actual number of balls you can use will vary based on the game type and size of the jackpot. Jackpots are run in alongside the regular game, so the main prizes are always up for grabs no matter how many balls are used to win.

Some games offer variable jackpots where multiple prizes are on offer depending on how many balls are used to call a full house. One such game is Who Wants to be a Millionaire:

As you can see from the image above, if you call house in 17 or less you will win the main jackpot of £1,000,000. Do it in 18 to 20 balls and the prize halves to £500,000 and so on. The smallest jackpot on offer is £500 which you’ll receive if you call house in 39 or 40 balls.

Q. What is an Escalator Jackpot?

Escalator jackpots are incredibly popular, but they only run occasionally. These are jackpots that get easier to win as time goes on and are usually set up as special promotions run by bingo rooms or the network itself, often around major events or holidays such as Christmas.

The premise is quite simple. You start with a normal jackpot – say 15 balls or less to win – and at set times the number of balls that will trigger the jackpot will increase. So, for example, it may go up by 1 every hour until it’s won meaning that after an hour you would win for calling in 16 balls, and after 24 hours you could use up to 39 balls and still win the jackpot.

Such jackpots are practically guaranteed to be won during the event as a time comes where pretty much anyone calling house will also trigger the jackpot. This unsurprisingly increases the number of player as the game goes on, resulting in much bigger prizes in the base game as well.

Launched in 1999, Virtue Fusion is an unrivalled heavyweight in the online bingo industry, so much so that in 2010 it was bought by arguably the best online gaming software provider in the iGaming industry; Playtech.

Now branded as “the largest bingo network in the industry”, the entity comprises of over 60,000 players on a daily basis, on more than 100 possible skins across numerous sites. Quite simply, it is considered a true brand leader in the world of online bingo and as such, shouldn’t be taken lightly in what it can offer its players, with in excess of an estimated £80m wagered on a monthly basis. There, after all is a reason why it attracts so many players on a daily basis.

New Bingo Sites on the Virtue Fusion Network

Virtue Fusion Industry Heavyweight

Virtue Fusion in its own right is a king of its industry, even without Playtech’s ownership, though from an online bingo perspective has always been primed to swallow up the market should it so wish. Even if it doesn’t, the attraction is there from a role reversal standpoint with more and more players joining its network on a daily basis.

Hosting the vast majority of Playtech’s bingo clients as well as the clients that it already had under its own purview, the Virtue Fusion network can consider itself a giant in the hall of online bingo fame. Responsible for powering sites across most of Europe in multiple territories, Virtue Fusion has almost an online stronghold of invulnerable bingo sites.

An award winning company, Virtue Fusion has won the crown of Best Online Bingo Innovation, Best Bingo Software and Bingo Supplier of the Year awards on multiple occasions and as a result, is well revered in the industry by its competitors.

Virtual Fusion Bingo Ball

History: Life Before Playtech

Virtue Fusion led what has been a successful transition into the digital world and with considerable ease as well. Identifying an opportunity to provide disgruntled traditional players who had become disillusioned with the bingo hall format, the company aimed to bring a completely new experience to the masses, even with the goal of acquiring players who were fresh to the game.

Founded just off Regent Street in London, in a small office, the company has really gone from strength to strength over the years as popularity has considerably increased. Beginning with a team of five which included founder Al Haig Thomas, they adopted the focus of developing software for the highly promising online gaming market, having identified a promising niche.

In 2010, the UK market had a backdrop that was worth in excess of half a billion pounds and Virtue Fusion had gradually capitalised on this over the years, building to become a 285 strong company in London, while also having expanded its reach to the Channel Islands.

In 2007, the company appointed a new CEO called Bob McCullogh who joined the firm in 2005 and the key reasons behind the subsequent and continued success of Virtue Fusion was because of fundamental decisions that were made around the time of his arrival.

“Focus was initially on soft games and bingo. In 2005, the company launched a mobile platform that was advertised on Orange World and Vodafone Live but still did not make a satisfactory return, so we piled all our resources into online bingo,”McCullogh had said at the time.

The emphasis then switched towards developing and supporting a platform which featured well over 50 games with the intent of making sure that they appealed to interested bingo players, both new and seasoned in terms of experience.

Virtue Fusion also implemented a full and slick back office solution in order to provide support whenever it was needed which further contributed to helping the company run smoothly.

Further developments and Advancement

The company also then introduced the implementation of a turnkey service suite, such as CRM (Customer Relationship Management) so they could better and more strategically target customers, anti fraud measures which helped to tighten online security and KYC (Know Your Customer) procedures which also contributed towards fraud prevention.

Furthermore, advancements in customer support, such as 24 hour live chat, ensured that customer enquiries could be dealt with promptly and efficiently, with each staff member receiving extensive training, followed by an exam, so that they could handle all customer complaints and queries in a highly professional manner.

Affiliate Marketing

Their were also fundamental improvements to their affiliate marketing strategy as well, which became a vital factor in helping the company grow their customer base further.

This was also at a time when affiliate marketing was still relatively unheard of and as a result there were huge opportunities available to savvy online marketers who understood the intricacies of the digital world, such as search engine optimisation and CPC (Cost Per Click) advertising, so that their website and products ultimately ended up in front of the right people – paying customers.

Landmark Moments

Virtual Fusion Bingo Online

Such landmarks throughout the history of Virtue Fusion include developing the code for Gala in 2001, being awarded a gaming license in 2004 which also tied into launching with its first customer with Mecca that year as well, as well as signing a joint venture with NBGA (National Bingo Game Association) in 2006.

Furthermore, under the astute leadership of the particularly switched on McCullogh, the company doubled in size in relatively no time at all. The CEO listed the launch of the multi currency network launch in March 2009 as well as going live with Endemol’s Deal or No Deal six months later as key wins since he arrived at the company.

At that particular time, McCullogh spoke highly of the technological advancements that the company had been able to achieve, naming them as considerable reasons for the successes since his arrival.

Speaking about its importance to the iGaming market, he said:

“The ever-improving speed and availability of broadband and increased power of personal computers is what allows us to continually develop products, while higher consumer sophistication and expectation keeps us on our toes,”

“New browser-based technologies help shape the way online bingo is provided to the player and will increasingly help to make mobile gaming feasible. Mobiles are increasingly more capable of delivering acceptable gaming experiences and connectivity issues that have plagued the industry are slowly abating,” he continued.

It was interesting to note that even then, McCullogh had already recognised the importance of mobile and the huge effect that it would go on to have in the iGaming industry, yet realising that even though bingo was available on mobile handsets, until there was a firm network of players, this would not contribute any significant benefits.

Market Strategy

The strategy then was ongoing consolidation in the UK market as well as recognising the need from an important business and commercial growth perspective, to increase its presence in the European market which even then was responsible for contributing 30,000 players on a daily basis. This alone was helping to drive the bingo stakes well beyond €100,000,000 on a monthly basis.

Interestingly going on to talk about how relatively unaffected Virtue Fusion had been by the global financial crisis and the emphasis that had been put on governments to help alleviate debt with new revenue streams, McCullogh continued:

“Pressure from the European Commission on member states has accelerated the pace of change in gaming law in a number of countries, but the Commission has not been exerting force in isolation.

“The financial crisis that started in 2007 has increased government debt and with it the search for new revenue streams. Impending legislation to regulate online bingo in Italy, France and Germany will probably drive more players online as mainstream media can be adopted to acquire customers, further broadening the reach of the game.”

European expansion was a strategy that had long been on McCullogh’s mind, even before he made the step up into the board room and this was something that Virtue Fusion made a priority, even despite the difficulties that were presented.

“Apart from language, the major differences relate to government legislation and local cultures. As we have seen recently in France, state decisions can turn your strategy upside down. Alternatively, in Italy, the model appears to be one of profitable co-operation between business and government, providing a stable base from which businesses can progress,” McCullogh had elaborated.

“Regional customers also play a significant part in the success of any venture and there’s no underestimating the value of local knowledge and partnerships. However, once again it’s necessary to tread carefully when choosing a local partner, as has been the experience of a number of notable companies in both Spain and Italy.”

European expansion

In 2007, Virtue Fusion finally made the long awaited move into the European markets, particularly Scandinavia which had been identified as a highly promising territory of prime opportunity.

It was very interesting to note that McCullogh did not give too much away about how he thought the future may unfold even in 2010 which interestingly is when Playtech made their move.

“There are always new projects in the pipeline, without which we would not be able to continue our programme of development. The recent success of the Deal or No Deal game in partnership with Endemol has opened up a new element in the bingo market, and one we intend to exploit. Further branded products are planned, some of which will come to market very shortly,” he said at the time.

Playtech and the Rise of a Giant

In 1999 a little known, albeit visionary 27 year old Israeli entrepreneur by the name of Teddy Sagi identified a gap in the market and right at the very beginning of the .com explosion. Timing was everything.

This was at a time when nearly every business was beginning to appear online and for Sagi, he noticed that to survive, the gambling industry simply had to make that shift.

Simply put, it was recognised that gambling companies would need software to run their websites and as a result, Playtech was launched. Despite many knockbacks for funding, Sagi was able to raise the capital needed to put together a team of some of the very best coders and mathematicians from around Europe to develop the software.

Partnership Grows

In the years that followed, Playtech secured lucrative partnerships with nearly every major online casino and gambling company in the world to supply their sites with the software that was needed in order for their businesses to run and function properly.

By constantly developing new products across multiple lines, Playtech began to diversify its offering, with not only casino software, but also sports and online bingo as well, when they realised that their could well be a considerable shift towards online with the introduction of the smoking ban at traditional brick and mortar bingo halls.

Having identified this development successfully, they were quick to market with their bingo technology and overnight almost became the single largest supplier of bingo software to the UK market, contributing a staggering 40 per cent share.

With award winning and cutting edge, market performing bingo software, there is no doubt that Playtech made a serious name for themselves in this niche, though they did not rest on their laurels.

Maintaining Number One Position

In order to stay number one in their market, they bought up their competition with a number of high profile acquisitions in the years that followed, the most notable being that of the giant Virtue Fusion in 2010 for £36 million. Latterly, this followed with ECM Systems in 2016 and the purchase of Eyecon one year later.

The acquisition of, especially Virtue Fusion took Playtech almost into the stratosphere and as such, the company gained the millions of players that had subsequently been under the Virtue Fusion umbrella.

Under Playtech ownership, Virtue Fusion was able to further expand their brand, knowing that they had vast resources to continue to build their network of bingo sites. Their platform also took on Playtech’s own bingo clients which they used for their hosting abilities.

With over 20 licensees which include Betfred, Bet365 and Betfair; from this alone, Virtue Fusion was able to generate over £12.3 million in revenue during 2009, a figure which continued to increase considerably.

Specifics

The vast capacity of the Virtue Fusion network means that this is one of its major advantages. With in excess of 15,000 people able be active one their network sites at any one time, this means that highly lucrative jackpot games can be played as many times throughout the day, which as a result attracts significantly more visitors back to the site.

Also, due to the fact that the network runs off very sophisticated software, this means that it can run across a number of sites and as such generate considerable and sizeable jackpots.

Because of Playtech’s ownership of Virtue Fusion as well as the company’s dedication to customer experience, Virtue Fusion also benefits from some of the biggest bingo providers currently on the market.

It means that some of the major players on the market are able to effectively use its highly sought after services, such as bet365 Bingo and William Hill Bingo, as well as the more light hearted sites such as Mecca Bingo. This ensures that players are then able to have a diverse choice of different sites.

Mass Appeal

One of the great things about the Virtue Fusion network is that it has a multi lingual, multi currency network and as a result this has mass appeal to players in a number of countries all over the world.

Being completely unique, the platform was also the first of its kind to offer to bring mobile bingo to players which saw its popularity soar almost overnight, which brought in an influx of new players, who found that they preferred to play via their mobile phone devices.

This led to Virtual Fusion then operating as a stand alone, being able to offer linked up bingo rooms with industry leading graphics which consequently conveyed the feel and look of a genuine bingo hall.

As such, players were then able to gain access to giant jackpots in addition to being able to enjoy the unique promotions as well as a defining sense of rapport.

Software

Arguably having some of the very best software on the market, Virtual Fusion benefits from Playtech’s own in house and dedicated technology team who look after the development of products and also specific sites.

Utilising the highly customisable and tailored HTML5 software, Playtech is able to leverage this efficiently and, as such can be confident that what they provide works to full effect.

Omni-Channel Solution

By using an omni channel solution, Playtech are able to cover every single channel that they offer to their customers, which includes online, mobile and retail. While their retail exposure is growing significantly with a large majority of bingo halls across Ireland and the UK making use of the ECM System (acquired the company in 2016) platform and systems, this has become pivotal to the entire operation of retail bingo on a daily basis.

The systems are able to provide key facilities for main stage bingo, cash bingo, wide area linked gaming operations as well as front of house reporting. Also, a complete facility based around customer support is able to provide technical and repair services for all of the legacy products, which includes thousands of terminals and Electronic Bingo Terminals (EBTs).

In addition, Playtech also provides retail operations with the content software that is able to offer games across all of their terminals and handheld portfolio as well as in excess of 600 bingo and slot games, which is unrivalled in the industry.

Advanced Marketing

Their significant and diverse range of products and services also adds on to managing as much, or indeed, as little of a licensee’s operation as they might want. Also, the end to end lifecycle bingo marketing team of gurus are able to offer all and every sort of marketing services, including CRM (Customer Relationship Management) through to VIP player handling, with the bingo network chat moderators being on hand to ensure that licensees’ players are continuously happy.

Every Playtech bingo product that is used are supported by a robust and highly efficient award winning business intelligence driven IMS platform which enables each of their individual licensees to manage and control each and every kind of task whether that be an operation, transaction or bonus, including data analysis and tools geared towards player segmentation.

What this effectively means is that their customers are then able to properly and efficiently target, reward or create and send promotional campaigns to any category, group or individual (depending on how the fields have been named and which are used) player which in turn makes for some of the most effective customer acquisition and retention software in the online bingo industry.

Positives of the Playtech-Virtue Fusion Network

In acquiring Virtue Fusion, Playtech essentially created the largest online bingo network in the world, and as a result is able to connect millions of people across multiple platforms.

Such a reach means that players can rest assured that there a bigger jackpots on offer, based on the amount of interested members that will likely sign up to the games, something which can also be applied to other countries.

One of the major benefits of this network, is the incredibly powerful and sophisticated software that is on offer, built, developed and constantly maintained in house by a dedicated technology team.

Players are able to fully take advantage of some of the best graphics and user interface technology in the industry, with amazing interactive capabilities and gameplay features as well.

Negatives of the Playtech-Virtue Fusion Network

At times, because there are so many different sites under each umbrella, it can be hard for players to differentiate and identify whether they are playing on a Playtech site and unless they actually know for sure, it is something that they may not realise.

Also, unlike other bingo networks, Playtech isn’t actually known for constantly releasing bingo games on a regular basis which can mean that players can often get disillusioned quite quickly.

Final word

Overall, the Playtech and Virtual Fusion bingo networks pack a punch when it comes to being able to deliver a comprehensive service and the quality of the gameplay cannot be questioned.

With unlimited potential for expansion, due to an almost bottomless pit of cash reserves, this network could become a serious titan in the online bingo world over the next few years.